- Campaign Strategy 101
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Home
- Tables of Contents
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Table of Contents
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Table of Contents | Continued
- Introduction
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Introduction to Campaign Strategy 101
- Section 1 | Building a Campaign Plan
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Building a Campaign Plan
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1.1 Campaign Focus | What are the issues?
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1.2 Issue Analysis
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1.3 Solutions
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1.3 Solutions | Continued
- Section 2 | Situational Analysis
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2.1 What is the context of the campaign?
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2.2 How does the context effect the campaign?
- Section 3 | Cast of Characters
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3.1 Decision Makers | Influencers
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3.2 Allies
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3.3 Opponents
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3.4 Constituents
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3.5 Targets
- Section 4 | Candidate Analysis
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4.1 Philosophies | Beliefs
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4.2 Resources
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4.3 Strengths
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4.4 Weaknesses
- Section 5 | Campaign Objectives
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5.1 Defining Campaign Objectives
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5.2 SMART Goals
- Section 6 | Campaign Tactics
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6.1 List of Campaign Tactics
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6.2 Tracking System
- Section 7 | Candidate's Story | The Right Tone | Integrating the Message
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7.1 The Candidate's Story
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7.2 The Right Tone
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7.3 Message
- Section 8 | Campaign Timeline | Calendar
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8.1 Campaign Timeline
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8.2 Campaign Calendar
- Section 9 | Campaign Team
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9.1 Campaign Manager
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9.2 Finance Director | Fundraiser
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9.3 Communications Director
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9.4 PR Director
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9.5 Field Organizer
- Section 10 | Campaign Budget
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10 Campaign Budget
- Section 11 | Writing the Campaign Plan
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11 Writing a Campaign Plan
- Section 12 | Assessing Progress
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12.1 Weekly Meetings
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12.2 Corrective Action
Campaign Strategy 101 | PIW On-Demand™
Campaign Strategy 101 is a course that gives instruction in creating and implementing campaign strategies at the local, state and federal levels. Topics covered include campaign platforms, campaign messages, candidate analysis, opponent analysis, base building, fundraising, campaign finance regulations, campaign field work, campaign budgets and campaign staff. (Course for candidates, political consultants and issue advocates)