- Fundraising for Advocates
-
Home
- Table of Contents
-
Table of Contents
- Introduction
-
Introduction to Fundraising for Advocates
- Section 1 | Organizational Mission | Vision | Legal Structure & Staff
-
1.1 Organizational Mission
-
1.2 Vision
-
1.3 Legal Structure and Staff
- Section 2 | Creating a Fundraising Plan
-
2.1 The Need for an Operations Budget
-
2.2 Set a Fundraising Goal
-
2.3 Fundraising Timeline
- Section 3 | Donors
-
3.1 Identify and Categorize Donors
-
3.2 Assessing Donors and Capacity to Give
- Section 4 | Fundraising Methods
-
4.1 Individual Solicitation
-
4.2 Direct Mail
-
4.3 Special Events
-
4.4 Capital Campaigns
-
4.5 Grants
-
4.6 Corporate Collaboration
-
4.7 Memberships
-
4.8 Planned Giving
- Section 5 | Creating a Fundraising Appeal
-
5.1 Message for Core Supporters
-
5.2 Message for New Supporters
- Section 6 | Making the Ask
-
6.1 Plan the Ask
-
6.2 Be Specific
-
6.3 Thank the Donor
- Section 7 | Closing
-
A Message from the Founder

Fundraising for Advocates | PIW On-Demand™
Fundraising for Advocates is a companion course to our Advocacy 101 course. This course gives instruction on fundraising for advocacy organizations, issue campaigns and non-profit service organizations. The topics covered include organization infrastructure, fundraising best practices, donor identification and cultivation and methods of donor solicitation.